Authors: Arlene G. Fink
ISBN-13: 9781412966689, ISBN-10: 141296668X
Format: Paperback
Publisher: SAGE Publications
Date Published: September 2008
Edition: 4th Edition
Arlene Fink (Ph.D.) is Professor of Medicine and Public Health at the
Popular for helping readers to organize a rigorous survey and evaluate the credibility of other ones by giving them practical, step-by-step advice, the Second Edition of this book now also covers: computer-assisted and interactive surveys and how they contrast with telephone and face-to-face surveys; guidelines for preparing informed consent statements for survey respondents; ways to ensure the sample you have is large enough to detect a difference between groups (if one exists); ways to ask questions about ethnicity; how to read computer output containing survey results; how to prepare a structured abstract of a survey report; new survey data analysis techniques, such as odds ratios, relative risks, and confidence intervals as well as sampling techniques, such as snowball sampling; and guidelines for preparing overheads and slides to report survey results with illustrations of how an oral presentation of survey results differs from a written one.
Guides readers in developing their own rigorous surveys and evaluating the credibility of other surveys, with practical advice and instructions. This second edition is completely revised to reflect changes such as computer-assisted and interactive surveys, and gives guidelines on preparing informed consent statements for survey respondents and for asking sensitive questions about ethnicity, income, and gender. Other new topics include translating surveys to other languages, reading computer output containing survey results, and using new survey data analysis techniques such as odds rations, relative risks, and confidence intervals. Includes guidelines on preparing reports and giving oral presentations, as well as examples, exercises and answers, and appendices on performing technical computations. Useful for self-paced instruction, workshops, and formal classrooms. Requires no background in statistics. Annotation c. by Book News, Inc., Portland, Or.
Preface | ||
1 | Conducting Surveys: Everyone Is Doing It | 1 |
2 | The Survey Form: Questions, Scales, and Appearance | 9 |
3 | Getting It Together: Some Practical Concerns | 27 |
4 | Sampling | 39 |
5 | Survey Design: Environmental Control | 51 |
6 | Analyzing Data From Surveys | 59 |
7 | Presenting the Survey Results | 79 |
Appendix | 89 | |
Bibliography | 96 | |
Index | 97 | |
About the Authors | 103 |