How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients » (1 ED)

Jeffrey J. Fox, an MBA graduate from Harvard Business School, is the founder of Fox & Co., Inc., a premier marketing consulting firm serving over sixty industries. Mr. Fox has held senior executive positions at a number of companies, including Pillsbury and Heublein, Inc., and has been featured in the Wall Street Journal, Business Marketing, and numerous other publications. He lives and works outside Hartford, Connecticut.

A rainmaker is someone who knows how to sell—whatever the product. Jeffrey Fox is a rainmaker who knows sales from the inside out and knows how to talk about it. In his customary sharp, biting, and witty style, Fox pursues the almighty dollar and takes you, the listener, along for the ride. Filled with smart tips, this hard hitting collection of sales advice instructs listeners on how to pursue, woo, and finally, win any customer. Fox offers surprising, daring, and completely practical wisdom that will help listeners rise above the competition in any company in any field. It's what made his last book, How to Become CEO, so hugely successful. This time he applies his controversial style to sales, and sold you will be with this terrific resource for anyone looking to distinguish themselves in sales—be it books, cars, real estate, or anything else.

Fox's rules for becoming a rainmaker include:

• Show them the money
• Customers don't care about you
• Dare to be dumb
• Never be "in a meeting"
• The six killer sales questions
• Park in the back
• Sell on Friday afternoons