How to Become a Million Dollar Real Estate Agent in Your First Year: What Smart Agents Need to Know - Explained Simply »

It's amazing how many people are starting careers in real estate today, yet how many are successful at it? There are many roadblocks to a thriving real estate career. If you are not listing and selling 15 to 30 properties per month each and every month then this book is for you. This book presents the research of the steps and tactics super-successful real estate sales agents employ today. What makes this book particularly useful is the actual case studies from agents who do this work every day. You will learn their time-tested secrets. This step-by-step guide will show you how to find the properties, how to list them, how to sell them, and ultimately, how to get your commission. Learn the hard-earned secrets of breaking into the real estate field, and become super successful in no time at all. You will learn to quickly attract new prospects, get the highest possible commissions, and get return business and referrals, while still having a life outside of work. In this new book you will learn: how NOT to make the big mistakes most new agents make, licensing and exam fees, Multiple Listing Service (MLS), local Board of Realtors, real estate boards, expenses of doing business, your vehicle and insurance coverage, sales techniques, simple methods to get hundreds of referrals, how to make buyers and sellers happy, how to quickly and easily locate the best deals for your customer, presenting offers, software programs that make running your business effortless, the luxury housing market, Dealing with FSBO s, the commercial market, secrets to using the Internet, setting up a record keeping and computer system, brokers and how to work with them, your professional image, the new frontier, the online Internet world , online tools and ideas, real estate technology tips, search engine and Web site optimization, page rank, Internet leads, web positioning, web optimization building partnerships, and general real estate Internet information, and much more.

Foreword     9
Preface     12
So You Want to Be a Real Estate Agent     13
The Real Estate Myth     13
What Is a Real Estate Agent?     17
Who Are These People Called Real Estate Agents?     20
What Do Real Estate Agents Earn?     21
A Day in the Life of a Real Estate Agent     22
Hours and Income-You Get to Decide     26
Ethical Agent Practices     31
What Kind of Agent Do You Want to Be?     32
How to Treat Your Clients     35
Ethical Issues     37
Things to Remember Ethically and Morally     38
Company Matters     43
Choosing a Real Estate Office     43
Which Office Will Be Right for You?     44
How to Find an Office: Matching Your Needs and Goals     48
Why You Do Not Want to Specialize in This Business As a New Agent     54
Make a Decision     56
Setting Up Your World-Class Real Estate Business     59
Other Business Matters     60
Setting Up Your Advertising and Marketing Budget     61
Planning Your Continuing Education     64
Introducing Yourself to the Business Community     65
The Coming OutParty     67
Step-by-Step Business Plan for Success     73
The Pre-Planning Stages     73
Developing Your Plan of Action     78
Step-by-Step     80
Marketing Your Real Estate Business     91
Deciding How You Want to Market Yourself     94
Finding a Way To Be Remembered and Recognized     95
In Front of Everyone All of the Time     96
Marketing Your Business and Yourself     97
Becoming the Go-To Agent     99
Establishing Yourself As the Go-To Agent     100
Keeping Your Clients Close     106
Selling is Your Business-But Can You Sell?     109
How to Sell Real Estate     109
Realize You Are Selling a Dream and An Investment     114
Tips for Success in Selling Real Estate     115
Why the Real Estate Sales Agent Must Sell Differently than Anyone Else     116
How to Sell Different Properties     119
Sales Techniques     121
Making Plans for Success in Real Estate     125
The Competition Is Fierce     125
How to Overcome Competition as an Obstacle     126
Planning for Success     131
How to Be a Successful Closer      132
Referrals, Advertising, and Nonsense     137
Gaining Clients     137
The Issue of Referrals     137
Advertising and Paying for Clients or Self Promotion     141
Nonsense     144
TV Infomercials     145
Let Us Talk About the Virtual World     147
Becoming the Number One Agent in Your Area     151
Becoming a Top Agent     151
Top Agents Know How to List Real Estate     153
Top Agents Know How to Close the Deal with a Buyer     159
Top Agents Work for a Living     162
Top Agents Take Advantage of Every Opportunity     164
Become the Rookie of the Year     169
The Internet Agent     173
Getting Started with the Whole Web Thing     173
Search Engine Optimization (SEO) and Page Rank     174
Online Tools and Ideas to Use     175
Software Programs You Will Want to Know About     176
The Tech-Savvy Agent     177
Career and Family: The Real Estate Balance     181
Family First     182
Career After Everything Else-Really!     184
The Balance of the Successful Agent     186
More Advice     187
The Million Dollar Agent     191
Listing Property and How to Do it     191
Listing Residential Properties     193
Working with Buyers     195
Bringing Buyers and Sellers Together     197
Working in the Luxury Housing Market     198
Commercial Property     199
It Is Your Turn     200
Conclusion     202
Bibliography     203
Appendix A     205
Suggested Reading for Successful People     206
Web Sites Worth Viewing     207
State Associations for Realtors     207
Other Real Estate-Related Web Sites of Interest     210
Other Web Sites of Interest to Real Estate Agents     211
Phone Scripts     213
Final Tips, Hints, and Reminders for the Million Dollar Agent     217
How to Find Properties to List     217
How to Find Buyers     217
What Not to Do Your First Year (Or Ever) in Real Estate     218
Software Programs for Top Real Estate Agents     218
Sales Quotes for Success     218
Appendix B     221
Canvassing Letter for the Million Dollar Agent     222
Final Canvassing Letter Out of Rotation     224
Canvassing Phone Call Script: Letter for Auto-Responder     225
About The Author     226
Glossary: Terms New Agents Need to Know     227
Index     281