Authors: Jeffrey J. Fox, Jeffrey J. Fox
ISBN-13: 9781616851842, ISBN-10: 1616851848
Format: Hardcover
Publisher: Hyperion
Date Published: October 1998
Edition: Bargain
Jeffrey J. Fox is the founder of Fox & Co., Inc., a premier marketing consulting company. He has held top positions at such companies as Loctite, Pillsbury, and Heublein, Inc. He has been a guest lecturer at Harvard Business School as well as at Dartmouth’s Amos Tuck School, the Conference Board, and other organizations. He lives in Farmington, Connecticut.
Want to be boss? This primer from marketing entrepreneur Jeffrey J. Fox purports to help you achieve that ambition. Among his 75 bromides: Don't have a drink with the gang. Skip all office parties. Always remember your subordinates' spouses. Send handwritten notes.
Introduction | ||
I | Always Take the Job That Offers the Most Money | 1 |
II | Avoid Staff Jobs, Seek Line Jobs | 4 |
III | Don't Expect the Personnel Department to Plan Your Career | 6 |
IV | Get and Keep Customers | 8 |
V | Keep Physically Fit | 11 |
VI | Do Something Hard and Lonely | 13 |
VII | Never Write a Nasty Memo | 15 |
VIII | Think for One Hour Every Day | 17 |
IX | Keep and Use a Special "Idea Notebook" | 19 |
X | Don't Have a Drink with the Gang | 20 |
XI | Don't Smoke | 22 |
XII | Skip All Office Parties | 24 |
XIII | Friday is "How Ya' Doin'?" Day | 26 |
XIV | Make Allies of Your Peers' Subordinates | 28 |
XV | Know Everybody by Their First Name | 29 |
XVI | Organize "One-Line Good-Job" Tours | 31 |
XVII | Make One More Call | 33 |
XVIII | Arrive Forty-five Minutes Early and Leave Fifteen Minutes Late | 35 |
XIX | Don't Take Work Home from the Office | 37 |
XX | Earn Your "Invitation Credentials" | 39 |
XXI | Avoid Superiors When You Travel | 42 |
XXII | Eat in Your Hotel Room | 44 |
XXIII | Work, Don't Read Paperbacks, on the Airplane | 46 |
XXIV | Keep a "People File" | 47 |
XXV | Send Handwritten Notes | 49 |
XXVI | Don't Get Buddy-Buddy with Your Superiors | 51 |
XXVII | Don't Hide an Elephant | 53 |
XXVIII | Be Visible: Practice WACADAD | 55 |
XXIX | Always Take Vacations | 57 |
XXX | Always Say "Yes" to a Senior Executive Request | 59 |
XXXI | Never Surprise Your Boss | 61 |
XXXII | Make Your Boss Look Good, and Your Boss's Boss Look Better | 63 |
XXXIII | Never Let a Good Boss Make a Mistake | 65 |
XXXIV | Go to the Library One Day a Month | 67 |
XXXV | Add One Big New Thing to Your Life Each Year | 69 |
XXXVI | Study These Books | 71 |
XXXVII | "Dress for a Dance" | 73 |
XXXVIII | Overinvest in People | 75 |
XXXIX | Overpay Your People | 78 |
XL | "Stop, Look, and Listen" | 81 |
XLI | Be a Flag-Waving Company Patriot | 83 |
XLII | Find and Fill the "Data Gaps" | 85 |
XLIII | Homework, Homework, Homework | 87 |
XLIV | Never Panic ... Or Lose Your Temper | 89 |
XLV | Learn to Speak and Write in Plain English | 92 |
XLVI | Treat All People as Special | 95 |
XLVII | Be a Credit Maker, Not a Credit Taker | 97 |
XLVIII | Give Informal Surprise Bonuses | 99 |
XLIX | Please, Be Polite with Everyone | 101 |
L | Ten Things to Say That Make People Feel Good | 103 |
LI | The Glory and the Glamour Come after the Gruntwork | 105 |
LII | Tinker, Tailor, Try | 107 |
LIII | Haste Makes Waste | 110 |
LIV | Pour the Coals to a Good Thing | 113 |
LV | Put the Importance on the Bright Idea, Not the Source of the Idea | 115 |
LVI | Stay Out of Office Politics | 117 |
LVII | Look Sharp and Be Sharp | 119 |
LVIII | Emulate, Study, and Cherish the Great Boss | 121 |
LIX | Don't Go Over Budget | 123 |
LX | Never Underestimate an Opponent | 125 |
LXI | Assassinate the Character Assassin with a Single Phrase | 127 |
LXII | Become a Member of the "Shouldn't Have Club" | 129 |
LXIII | The Concept Doesn't Have to Be Perfect, but the Execution of It Does | 131 |
LXIV | Record and Collect Your Mistakes with Care and Pride | 133 |
LXV | Live for Today; Plan for Tomorrow; Forget about Yesterday | 135 |
LXVI | Have Fun, Laugh | 136 |
LXVII | Treat Your Family as Your Number One Client | 138 |
LXVIII | No Goals, No Glory | 140 |
LXIX | Always Remember Your Subordinates' Spouses | 142 |
LXX | See the Job through the Salespeople's Eyes | 144 |
LXXI | Be a Very Tough "Heller Seller" | 146 |
LXXII | Don't Be an Empire Builder | 149 |
LXXIII | Push Products, Not Paper | 151 |
LXXIV | To Teach Is to Learn and to Lead | 154 |
LXXV | Do Not Get Discouraged by the Idea Killers | 156 |
Epilogue | 159 |