Authors: W.L. Jenkins, W. Jenkins, W. L. Jenkins Allworth Press
ISBN-13: 9781581154191, ISBN-10: 1581154194
Format: Paperback
Publisher: Allworth Press
Date Published: July 2005
Edition: (Non-applicable)
W. L. Jenkins is an advertising creative director/writer and former actor whose clients have included Carnation Hot Cocoa, Hills Bros. Coffee, and Jack in the Box restaurants among others. Jenkins lives in Sherman Oaks, CA.
What do ad agencies look for when casting TV commercials? This insider's guide, written by a former actor turned ad agency exec, has the answers. It provides step—by—step instructions to help actors understand and master the entire process, from assessing one's looks and personality to the agency preproduction process, from reading scripts and understanding storyboards to preparing for the audition, doing the shoot, and more.