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Authors: Jeff Slutsky
ISBN-13: 9780446393157, ISBN-10: 0446393150
Format: Paperback
Publisher: Hachette Book Group
Date Published: September 1992
Edition: (Non-applicable)
CEOs, department heads, freelance consultants, lawyersalmost everyone in businesshas to fight for clients just like manufacturers or retailers. Now, in this guide, two daring young marketing "marauders" tell how to target profitable clients; how to discover your unique market niche; how to get free publicity; how and when to advertise; and more.