How Not to Look Old: Fast and Effortless Ways to Look 10 Years Younger, 10 Pounds Lighter, 10 Times Better »

Charla Krupp has done more than 100 style segments on The Today Show and she has appeared on Good Morning America, Oprah, The View, Dateline NBC, and has been a regular on The E! Channel and Home Shopping Network. She was beauty director of Glamour, editor of In Style, beauty editor for People's Style Watch and executive editor of Shop Etc. Magazine. Her writing has appeared in The New York Times, InStyle, Glamour, Shop Etc., People, Cosmopolitan, The Chicago Tribune, USA Today, and Time.

How Not to Look Old the 15-week New York Times bestseller is now in paperback updated with over 150 new Brilliant Buys!


Charla Krupp knows that aging sucks! So she's here to help. It's every woman's dream: looking hip, sexy, fresh, and pretty—whether you're in your 30's, 40's, 50's, or 60's. Now it's every woman's necessity: looking younger will help you hold onto your job and your partner—particularly when everyone around you seems half your age. It's about making the ultimate "to-do" list of LITTLE beauty and fashion changes that pay off BIG TIME.

Charla Krupp, beauty editor and expert, known for her real woman's approach to looking fabulous, offers brutally frank and foolproof advice on how not to look old.

Publishers Weekly

Krupp, style expert for the Today Showand former beauty director for Glamour, offers easy-to-follow, tried-and-true fashion advice for women well beyond their 20s. Presented in eye-catching, highly skimmable, fashion-magazine style, here's how to trade in the things that scream old lady (simply "OL" in the book) for a look that's younger and hipper ("Y&H"). Krupp is straightforward about the physical shortcomings of older age. Aptly (and sometimes rather brutally) she steers readers away from these OL pitfalls. She is quick to point out that fashion that works on 20-somethings looks ridiculous on older women (i.e., bare midriffs, go-go boots and tattoos). As much about what to do as what not to do, some of the tips are as easy as wearing pink lipstick, a bra that fits properly and hair with bangs. Others take more thought, time and money-like Botox shots, chemical peels and hair extensions. Whether high or low maintenance about their beauty routine, women of a certain age who want to compete in our youth-obsessed culture will treat this easy read with interest. (Jan.)