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Here's Looking at You: The Actor's Guide to Commercial Print » (New Edition)

Book cover image of Here's Looking at You: The Actor's Guide to Commercial Print by Scott Powers

Authors: Scott Powers
ISBN-13: 9780435086947, ISBN-10: 0435086944
Format: Paperback
Publisher: Heinemann
Date Published: March 1997
Edition: New Edition

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Author Biography: Scott Powers

Scott Powers works consistently as a model, hand model, actor, and stand-up comic, and is regularly seen in print ads, as well as commercials, film, and comedy clubs. With many years of consulting and private teaching, he is responsible for many models working in the industry today. He is a member of the Screen Actors Guild, is a voting member of the Academy Awards, and heads Scott Powers Productions, Inc., a program packaging, production, and consulting firm to the entertainment industry.

Book Synopsis

Here's Looking at You is the definitive how-to guide to breaking into the world of commercial print--an area of employment for actors that can pay up to $250 an hour. With survival tips and words of encouragement from a man who knows, this book takes you step-by-step through one of the most lucrative sides of the acting world. Topics include:

  • benefits and rewards of being a real person model
  • essential characteristics and attitudes
  • how to cope with and overcome rejection
  • why some models and actors ride in Porsches and others ride in Subways
  • preparing for photo shoots
  • establishing your communications network
  • how to package and market yourself
  • getting an agent who's best for you
  • doing "go-sees" the right way
  • what you really need to know about bookings
  • avoiding scams

The Bookwatch

Essential for any working actor seeking further employment.

Table of Contents

Preface
1Getting the Big Picture in Focus1
2How to Package Yourself13
3Headshots: Your Calling Card to the World23
4Resumes35
5Composites41
6Portfolios55
7Headsheets59
8The "Business" of the Business65
9That Old Love-Hate Relationship: Agents83
10The Go-See103
11Holds, Cancellations, and Postponements117
12The Booking121
13And in Conclusion139

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