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Harvesting Minds » (New Edition)
Authors: Roy F. Fox, George Gerbner
ISBN-13: 9780275971014, ISBN-10: 0275971015
Format: Paperback
Publisher: Greenwood Publishing Group, Incorporated
Date Published: August 2000
Edition: New Edition
Author Biography: Roy F. Fox
ROY F. FOX teaches at the University of Missouri-Columbia, where he also directs the Missouri Writing Project.
Book Synopsis
Fox's groundbreaking study explores how kids respond to the TV commercials they must watch as part of their school day. After interviewing 200 kids in rural Missouri schools that receive the Channel One broadcast, Fox concludes that such commercials influence kids' thinking, language, and behavior, shaping them into more active consumers.
Table of Contents
Foreword by George Gerbner
Introduction
Kids and Commercials
How Well Do Kids Know Commercials?
How Do Kids Respond to Commercials?
How Do Kids Evaluate Commercials?
How Do Commercials Affect Kids' Behavior?
How Do Commercials Affect Kids' Consumer Behavior?
Conclusions and Recommendations
What Can We Do Right Now?
Works Cited
Index
Subjects
Business Books
Marketing & Sales Advertisting
Entertainment Media Advertising - History & Criticism
Entertainment Television Television & Education
Entertainment Television Television Advertising
Entertainment Television Television Broadcasting - Social Aspects
Nonfiction Social Sciences Media & Communications
Nonfiction All Nonfiction Education - General & Miscellaneous
Science & Nature Social Sciences Media & Communications
Social Sciences Media & Communications Advertising - History & Criticism
Nonfiction Entertainment Media
Nonfiction Entertainment Television
Marketing & Sales AdvertistingEntertainment
Media Advertising - History & CriticismEntertainment
Television Television & EducationEntertainment
Television Television AdvertisingEntertainment
Television Television Broadcasting - Social AspectsNonfiction
Social Sciences Media & CommunicationsNonfiction
All Nonfiction Education - General & MiscellaneousScience & Nature
Social Sciences Media & CommunicationsSocial Sciences
Media & Communications Advertising - History & CriticismNonfiction
Entertainment MediaNonfiction
Entertainment Television