Harvard Business Review on Emerging Markets »

Globalization is here to stay, and companies that avoid investing in emerging markets won't remain competitive for long. But doing business in developing regions presents unique challenges. Venture into this realm unprepared, and you may imperil your company.

Packed with advice and real-world examples, this volume helps you mitigate the dangers. For example, you'll discover:

• How to assess four types of risks of doing business in or with a particular developing country

• Strategies for capturing fast-growing consumer markets in emerging economies

• Ways to adopt a truly local marketing mind-set

• How to collaborate with social activists in developed and emerging markets to create innovative local businesses that drive new growth while also making the world a better place

Local Memoirs of a Global Manager   Gurcharan Das     1
Managing Risk in an Unstable World   Ian Bremmer     23
Serving the World's Poor, Profitably   C. K. Prahalad   Allen Hammond     45
The Battle for China's Good-Enough Market   Orit Gadiesh   Philip Leung   Till Vestring     71
Strategies That Fit Emerging Markets   Tarun Khanna   Krishna G. Palepu   Jayant Sinha     95
Emerging Giants: Building World-Class Companies in Developing Countries   Tarun Khanna   Krishna G. Palepu     131
Inside the Mind of the Chinese Consumer   William Mcewen   Xiaoguang Fang   Chuanping Zhang   Richard Burkholder     153
Cocreating Business's New Social Compact   Jeb Brugmann   C. K. Prahalad     173
About the Contributors     201
Index     203