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Handbook of Brand Relationships »
Authors: Deborah J. MacInnis, C. Whan Park (Editor), Joseph W. Priester
ISBN-13: 9780765623577, ISBN-10: 0765623579
Format: Hardcover
Publisher: Sharpe, M. E. Inc.
Date Published: June 2009
Edition: (Non-applicable)
Author Biography: Deborah J. MacInnis
Book Synopsis
Table of Contents
Subjects
Business Books
Marketing & Sales Customer Service
Business Books Marketing & Sales Marketing
Business Books Marketing & Sales Public Relations
Marketing & Sales Customer ServiceBusiness Books
Marketing & Sales MarketingBusiness Books
Marketing & Sales Public Relations