Authors: Angela B. Pfeil
ISBN-13: 9780838909003, ISBN-10: 0838909000
Format: Paperback
Publisher: American Library Association
Date Published: June 2005
Edition: New Edition
Practitioner Pfeil gives librarians a short course in marketing their services, covering theories, methods and materials, outreach (including online), presentations, and tracking the results. She notes that librarians who go out into the community with professional-quality presentations and materials (including the aforesaid logos and mascots) that market libraries as attractions seem to have good results, as she shows in several case studies, but also shows how much is too much. She includes sample outreach program materials and resources. Annotation ©2005 Book News, Inc., Portland, OR
1 | What is marketing? | 5 |
2 | Marketing materials | 16 |
3 | Outreach is marketing | 29 |
4 | Online outreach | 38 |
5 | Selling your service | 45 |
6 | Preparing for the presentation | 63 |
7 | Tracking outreach | 71 |
8 | Successful library youth outreach programs | 83 |
9 | Putting it all together | 95 |