Category Books

Globalization and Its Managerial Implications »

Authors: C. P. Rao (Editor), C. P. Rao
ISBN-13: 9781567202632, ISBN-10: 1567202632
Format: Hardcover
Publisher: ABC-Clio, LLC
Date Published: November 2000
Edition: (Non-applicable)

Author Biography: C. P. Rao

C. P. RAO is Professor of Marketing, College of Administrative Sciences, Kuwait University, Kuwait.

Book Synopsis

Examines the ways in which globalization exerts force on how management is practiced.

Booknews

Business and marketing scholars consider how globalization has become a major environmental force shaping management and practice in recent years. Their topics include using cooperative strategies to compete in a changing world, a resource-based model of the internationalization process of the firm, the impact of culture on contracts between exporters and import agents, different beliefs toward advertising, international technology alliances, and the European Union as an evolving market. Annotation c. Book News, Inc., Portland, OR (booknews.com)

	Introduction
I	Environmental Issues	1
1	Conflicting Competition Policies in a Globalized Business Environment: Prospects for International Cooperation and Convergence	3
2	Using Cooperative Strategies to Compete in a Changing World	29
3	Integrating Country of Origin into Global Marketing Strategy: A Review of U.S. Marking Statutes	44
4	Macrosegmentation Schemes for the Emerging Eastern European and Former Soviet Country Markets	61
II	Micromanagement Issues	73
5	A Resource-Based Model of the Internationalization Process of the Firm	75
6	The Interface between Global Sourcing and Marketing	98
7	International Sourcing: Entering and Exiting Different Networks	108
III	Importer-Exporter Interaction Issues	119
8	The Impact of Culture on the Exporter-Import Agent Contract	121
9	The Role of Relationships in a Global Trading Environment: A Look at Taiwanese Importers' Perceptions of Exporters from the United States, Japan, and Western Eurpoe	138
IV	Market Communications Issues	151
10	Culture and Communication: Implications for Sales Force Training Involving Intercultural Interactions	153
11	International Copy Testing: Recent Developments in the Measurement of Advertising Effectiveness	166
12	Are There Global Dimensions of Beliefs toward Advertising in General? A Multicultural Investigation	184
V	Sectoral Management Issues	203
13	Globalization and Its Effects on Strategies for Small and Medium-Sized Businesses	205
14	International Technology Alliances: Recent Trends in the IT Sector	223
15	Developing a Normative Framework of International Marketing for the General Insurance Industry	233
VI	Managerial Issues in Regional Markets	251
16	Perceived Attribute Importance in China: An Empirical Investigation of Consumption-Oriented Personal Values	253
17	The European Union: The Case of an Evolving Market	276
	Index	291
	About the Contributors	299