Global Strategy » (2nd Edition)

Mike Peng is the Provost's Distinguished Professor of Global Strategy at the University of Texas at Dallas (UTD). At UTD, he founded the Center for Global Business, where he serves as the executive director. He holds a bachelor's degree from Winona State University, Minnesota, and a Ph.D. from the University of Washington, Seattle. Prior to joining UTD, Professor Peng was on the faculty at the Ohio State University, Chinese University of Hong Kong, and University of Hawaii, where he taught students at all levels and often served as a faculty trainer and consultant. In addition, he has held visiting or courtesy professorial appointments in Australia, Britain, China, Hong Kong, Vietnam, and the United States. This award-winning professor is widely regarded as one of the most prolific and influential scholars in global business, and has garnered many research grants for his work. The United Nations and the World Bank have cited his work in major publications. Truly global in scope, his research focuses on firms' strategies in regions such as Asia, Central and Eastern Europe, and North America. He has published about 50 articles in leading academic journals and authored three books. Active in other leadership positions in his field, Professor Peng has served on the editorial boards of the ACADEMY OF MANAGEMENT JOURNAL, ACADEMY OF MANAGEMENT REVIEW, JOURNAL OF INTERNATIONAL BUSINESS STUDIES, JOURNAL OF WORLD BUSINESS, and STRATEGIC MANAGEMENT JOURNAL. He is the editor-in-chief of the ASIA PACIFIC JOURNAL OF MANAGEMENT.

Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGY, Second Edition, doesn't just show you what it's like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read and full of study tools, GLOBAL STRATEGY, Second Edition, helps you prepare for your exams and for your next job.

Part I: FOUNDATIONS OF GLOBAL STRATEGY. 1. Strategy Around the Globe. 2. Industry Competition. 3. Resources and Capabilities. 4. Institutions, Cultures, and Ethics. Part II: BUSINESS-LEVEL STRATEGIES. 5. Foreign Market Entries. 6. The Entrepreneurial Firm. 7. Strategic Alliances and Networks. 8. Global Competitive Dynamics. Part III: CORPORATE-LEVEL STTRATEGIES. 9. Diversifications and Acquisitions. 10. Multinational Strategies, Structures, and Learning. 11. Corporate Governance. 12. Corporate Social Responsibility. Integrative Cases. AGRANA: From a Local Supplier to a Global Player. Bookoff, Amazon, and the Japanese Bookselling Industry. Mattel and the Toy Recalls. Not a Toy Problem: How Chinese Toymakers Respond to Recalls. Unilever's Fair & Lovely Whitening Cream: Doing Well But Not Doing Good. Competition in the Chinese Automobile Industry. Pizza Patron Eyes Mexico. Pearl River Piano Group's International Strategy. Is A Diamond (Cartel) Forever? Sunflower Company: Adapting to Changing Market Conditions. Corporate Strategy at Cardinal Health. 3i Group's Private Equity Investment in China's Little Sheep. Have You Offset Your Own Carbon Emissions? Building a Better Rat Trap for the Irula in Rural India.