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Global Strategic Management » (2nd Edition)

Book cover image of Global Strategic Management by Philippe Lasserre

Authors: Philippe Lasserre
ISBN-13: 9780230008366, ISBN-10: 0230008364
Format: Paperback
Publisher: Palgrave Macmillan
Date Published: January 2008
Edition: 2nd Edition

Author Biography: Philippe Lasserre

Philippe Lasserre is Professor of Strategy and Management at the Euro-Asia Centre, INSEAD, Fontainebleau, France.

Book Synopsis

Global Strategic Management is designed as a core textbook for those students studying Strategy or International Business. It offers an insight into the impact of globalization on business organizations and how managers could and should deal with this. Written by a well-respected professor of Strategy, the text combines a strategic and managerial approach to global issues while covering future trends, including E-Business and cultural issues. The text gives a comprehensive overview of the subject are while using chapter introductions, summaries, key points, key terms, suggested reading and mini examples to illustrate and guide the student through the text.

	List of figures
	List of tables
	List of mini-examples
	List of abbreviations
	Preface and acknowledgements
	Introduction	1
Pt. I	The process of globalisation
1	Globalisation of markets and competition	9
2	Designing a global strategy	32
3	Designing a global organisation	67
4	Global strategic alliances	97
5	Global mergers and acquisitions	134
6	Assessing countries' attractiveness	156
7	Entry strategies	187
Pt. II	Managing globally
8	Global marketing	219
9	Global operations	241
10	Global innovation	263
11	Cross-cultural management	286
12	Global human resource management	309
13	Global financial management	335
Pt. III	Broad issues in globalisation
14	Globalisation and the Internet	381
15	The social responsibility of the global firm	397
16	Global trends	423
	Index of companies and organisations	447
	Index of names	450
	Index of subjects	452