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Authors: Philippe-Pierre Dornier, Panos Kouvelis, Ricardo Ernst, Michel Fender
ISBN-13: 9780471120360, ISBN-10: 0471120367
Format: Hardcover
Publisher: Wiley, John & Sons, Incorporated
Date Published: March 1998
Edition: 1st Edition
This book addresses the process of global operations management-from strategic thinking all the way through planning and execution. It demonstrates the implications for the different functional areas involved like operations, marketing, and information systems and contains numerous cases from Europe, the U.S., Latin America, and Asia.