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Global Manifest Destiny: Growing Your Business in a Borderless Economy » (1st Edition)
Authors: John A. Caslione, Andrew R. Thomas, Andrew R. Thomas, Andrew R. Thomas
ISBN-13: 9780793145027, ISBN-10: 0793145023
Format: Hardcover
Publisher: Kaplan Publishing
Date Published: November 2001
Edition: 1st Edition
Author Biography: John A. Caslione
Book Synopsis
Caslione (an international businessman) and Thomas (a journalist) identify and describe eight aspects of global corporations: global culture, marketing, account management, customer service, global e- business, procurement, operations, and finance. These provide the structure for recommendations directed at companies looking to go global. The title reflects the authors' view that globalization is inevitable, and their sense of entitlement to the profits that the process produces.
Annotation © Book News, Inc., Portland, OR
Table of Contents
| 1 | Global Manifest Destiny | 1 |
| 2 | Global Culture | 21 |
| 3 | Global Marketing | 41 |
| 4 | Global Account Management | 59 |
| 5 | Global Customer Service | 83 |
| 6 | Global E-business | 99 |
| 7 | Global Procurement | 129 |
| 8 | Global Operations | 153 |
| 9 | Global Finance | 169 |
| 10 | Leveraging Global Manifest Destiny | 191 |
| App. A | Internet Resource Guide | 193 |
| App. B | Multilateral and Regional Development Banks and Organizations | 209 |
| App. C | European Offices of Trade and Industry | 217 |
| Endnotes | 223 | |
| Index | 225 | |
| About the Authors | 233 |
Subjects
Business Books
International Business International & Foreign Business Enterprises - General & Miscellaneous
Business Books Management & Leadership International Management
Business Books Management & Leadership Small Business Management
Business Books Small Business Small Business Management
International Business International & Foreign Business Enterprises - General & MiscellaneousBusiness Books
Management & Leadership International ManagementBusiness Books
Management & Leadership Small Business ManagementBusiness Books
Small Business Small Business Management