Global Firms and Emerging Markets in an Age of Anxiety »

S. BENJAMIN PRASAD is Director of York Research in Mount Pleasant, Michigan, and Professor Emeritus of Management at Ohio University and Central Michigan University. He has taught or conducted scholarly research in Brazil, Canada, Kuwait, Ireland, Japan, Malaysia, Mexico, and the Netherlands during a thirty-year period. The author of dozens of journal articles, he has written five books and edited ten.

PERVEZ N. GHAURI is Professor of International Business at the University of Manchester, Institute of Science and Technology, in Manchester, England.

Illuminates the challenges faced by global firms doing business in those developing countries that have attained the status of emerging markets, and highlights issues unique to the post-9/11 business environment.