Global Competitive Strategies in the New World Economy: Multilateralism, Regionalization and the Transnational Firm »

This book provides an exhaustive analysis of the strategic responses of transnational firms to current trends in the world economy, specifically the trends towards globalization and regionalization. The primary focus of this book is on the strategy of transnational firms, particularly those from East Asia, in the geographical regions of Europe, North America and Asia, including the European Union, the North American Free Trade Agreement and the ASEAN Free Trade Area. The contributors discuss protectionism and trade agreements, strategic alliances, competitiveness and investment strategies towards Eastern European states, and compare business strategies in the triad region. This book will offer insights to scholars and students seeking to understand East Asian and European firms, and the issues of globalization and regionalization. It will also appeal to policy makers wishing to influence and understand the strategies of transnational firms.

Booknews

Introductory comments by Mirza (international business, U. of Bradford, UK) substantiate the suspicion that "globalization" and "regionalization" are indeed ambiguous concepts. In their thrust toward a general theory of gravity to explain this relationship in trade between countries, 29 representatives of academia and transnational corporations (TNCs) address facets of the new global economy: foreign direct investment, other international flows, and the role of governments and TNCs. Beyond a three chapter overview, 16 papers address regionalism in Europe, North America, and Asia. The final piece on integration strategies asks: "MNCs: From multidomestic to global and transnational firms?" Includes 20 figures, 20 tables, and maps of growth zones. Annotation c. Book News, Inc., Portland, OR (booknew.com)