Global Account Management: A Complete Action Kit of Tools and Techniques for Managing Big Customers in a Shrinking World »

Peter Cheverton is Director of Insight Marketing & People, an international training and consulting firm in KAM working in 30+ countries. His clients include some of the world's major blue chip companies such as AstraZeneca, Dow Corning, DuPont, ICI, and PPG. He is the author of "Key Marketing Skills" and "Global Account Management" (both Kogan Page).

An essential guide to supporting and servicing global accounts with insight into managing cultural diversity, this text uses more than 100 case studies to help managers develop a realistic and practical approach.