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Getting Wiser to Teens: More Insights into Marketing to Teenagers »
Authors: Peter Zollo
ISBN-13: 9781885070548, ISBN-10: 1885070543
Format: Hardcover
Publisher: New Strategist Publications, Incorporated
Date Published: November 2003
Edition: (Non-applicable)
Author Biography: Peter Zollo
Book Synopsis
Table of Contents
| Author's Note | XIII | |
| Acknowledgements | XV | |
| Chapter 1. | Why Teens Are Important Consumers | 1 |
| Chapter 2. | Teen Psyche | 35 |
| Chapter 3. | Teen Attitudes | 69 |
| Chapter 4. | Teen Types, Trends, and Music | 105 |
| Chapter 5. | Teen Social Concerns | 137 |
| Chapter 6. | Teens at Home and School | 157 |
| Chapter 7. | Teens and Friends | 219 |
| Chapter 8. | Teen Lifestyle | 255 |
| Chapter 9. | Teens and Brands | 301 |
| Chapter 10. | Teens and Media | 337 |
| Chapter 11. | Marketing and Advertising to Teens | 337 |
| Index | 416 |
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