Fundraising Skills For Health Care Executives »

Joyce J. Fitzpatrick, PhD, MBA, RN, FAAN, is the Elizabeth Brooks Ford Professor of Nursing, Frances Payne Bolton School of Nursing at Case Western Reserve University in Cleveland, Ohio, where she was Dean from 1982 through 1997. She has received numerous honors and awards including the American Journal of Nursing Book of the Year Award 18 times. Dr. Fitzpatrick is widely published in nursing and health care literature. She is senior editor for the Annual Review of Nursing Research. series, now in its 24th volume. In 1998 Dr. Fitzpatrick was senior editor of the of the first volume of the classic Encyclopedia of Nursing Research as well as a series of Research Digests, including Nursing Research Digest, Maternal Child Health Nursing Research Digest, Geriatric Nursing Research Digest, and Psychiatric Mental Health Nursing Research Digest. She is co-series editor for the Annual Review of Nursing Research (Annual, Springer Publishing Company); co-author, with Jeanne Novotny, Doris Lippman, and Nicole Sanders, of 101 Careers in Nursing (Springer paperback 2006); co-author, with Mary Jane Smith, of Best Practices in Nursing Education: Stories of Exemplary Teachers (Springer Publishing Company, 2005); co-editor, with Kristen S. Montgomery, of Internet for Nursing Research: A Guide to Strategies, Skills, and Resources (Springer Publishing Company, 2004); co-editor, with Ann Glasgow and Jane Young, of Managing Your Practice: A Guide for Advanced Practice Nurses (Springer Publishing Company, 2003); co-editor, with Kristen S. Montgomery, of Essentials of Internet Use in Nursing (Springer Publishing Company, 2002); co-editor, with Kristen S. Montgomery, of Internet Resources for Nurses (now in its second edition, Springer Publlishing Company, 2002); co-editor, with Carol Romano and Ruth Chasek, of The Nurses' Guide to Consumer Health Web Sites (Springer Publishing, 2001); and co-editor, with Sandra Deller, of Fundraising Skills for Health Care Executives (Spinger Publishing Company, 2000).

Sandra S. Deller, BA, is Director of Major Gifts and Special Assistant to the Vice President for University Relations and Development, Case Western Reserve University. The University development team, of which she is a part, successfully raised $101.3M in total gifts and pledges in 1998-99. She has been a fundraising professional for 17 years. She led the CWRU School of Nursing development staff in two successful campaigns, first a campaign for critical care nursing in which $5.5M was raised, and a component of the University's $350M capital campaign in which the school of nursing raised over $26M. Ms. Deller is on the Board of the Greater Cleveland Chapter of the National Society of Fund Raising Executives.

No one prepares the new dean or health care executive for the fundraising aspect of their profession. Rather, it is one of the skills that is expected but not explicitly taught.

Here, a former Dean and a Director of Major Gifts for a renowned nursing institution, with a combined 50 years in the profession, present an explicit, hands-on guide to successful fundraising among individuals, foundations, and corporations.

From the basic principles of development to the specifics of tax regulations and the sometimes delicate matter of stewardship, this book articulates strategies for success. Case studies, extensive support materials and illustrative tables makes this an accessible and indispensable tool for health care executives.

1. Introduction - Joyce J. Fitzpatrick and Sandra S. Deller
2. History of Philanthropy, Joyce J. Fitzpatrick and Sandra S. Deller
3. Basic Principles of Development, Sandra S. Deller and Joyce J. Fitzpatrick
4. Types of Gifts and Ways of Giving, Sandra S. Deller and Joyce J. Fitzpatrick
5. Reasons for Giving, Joyce J. Fitzpatrick and Sandra S. Deller
6. Individual Gifts, Joyce J. Fitzpatrick and Sandra S. Deller
7. Planned Giving, Duncan Hartley
8. Foundation and Corporate Gifts, Myrna Petersen
9. Volunteers and Committees for Fund Raising, Joyce J. Fitzpatrick and Sandra S. Deller
10. Campaigns, Sandra S. Deller and Joyce J. Fitzpatrick
11. Stewardship and Recognition, Sandra S. Deller and Joyce J. Fitzpatrick
12. Case Studies, Joyce J. Fitzpatrick and Sandra S. Deller
13. Staffing and Other Organizational Issues, Joyce J. Fitzpatrick and Sandra S. Deller

Appendices:

A: Sample Gift Table

B: Resources and Bibiography for Fundraising

C: Endowed Chairs Articles

D: Fundraising Articles

E: Fundraising Reports from the Council for Aid to Education