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Fundamentals of Media Effects » (1st Edition)
Authors: Jennings Bryant, Susan Thompson, Susan Thompson
ISBN-13: 9780072435764, ISBN-10: 0072435763
Format: Paperback
Publisher: McGraw-Hill Companies, The
Date Published: September 2001
Edition: 1st Edition
Author Biography: Jennings Bryant
Book Synopsis
Fundamentals of Media Effects is a readable scholarly text geared to undergraduate students in the media effects course.
The book is divided into three sections. Section 1, Overview and History, provides historical evidence for media effects and for societal concern about media effects. Section 2, Theory and Concepts, includes the concepts and theories that serve as the basis for different types of media effects research. The final section, Section 3, Key Areas of Research, delves into the specific areas of inquiry.
Table of Contents
| Preface | ||
| Sect. 1 | Overview and History | |
| 1 | Understanding Media Effects | 3 |
| 2 | Media Effects: A Historical Perspective | 21 |
| 3 | History of the Scientific Study of Media Effects | 35 |
| Sect. 2 | Theory and Concepts | |
| 4 | Social Cognitive Theory | 67 |
| 5 | Priming Effects | 87 |
| 6 | Cultivation | 100 |
| 7 | Diffusion of Innovations | 113 |
| 8 | Uses and Gratifications | 127 |
| 9 | Agenda Setting | 140 |
| 10 | Persuasion | 153 |
| Sect. 3 | Key Areas of Research | |
| 11 | Effects of Media Violence | 171 |
| 12 | Media Effects from Sexual Content | 194 |
| 13 | Reactions to Disturbing or Frightening Media Content | 214 |
| 14 | News Effects | 233 |
| 15 | Communication Campaign Effects | 247 |
| 16 | Media Effects on Health | 267 |
| 17 | Advertising Effects | 288 |
| 18 | Mass-Mediated Political Communication Effects | 306 |
| 19 | The Effects of Minority Portrayals | 322 |
| 20 | Media Entertainment Effects | 347 |
| 21 | New Communication Technologies | 364 |
| Index | 385 |
Subjects
Entertainment
Media Mass Media & Politics
Entertainment Media Media - General & Miscellaneous
Entertainment Media Media - Theory & Philosophy
Nonfiction Social Sciences Media & Communications
Science & Nature Social Sciences Media & Communications
Social Sciences Media & Communications Mass Media & Politics
Social Sciences Media & Communications Media - General & Miscellaneous
Social Sciences Media & Communications Media - Theory & Philosophy
Nonfiction Entertainment Media
Media Mass Media & PoliticsEntertainment
Media Media - General & MiscellaneousEntertainment
Media Media - Theory & PhilosophyNonfiction
Social Sciences Media & CommunicationsScience & Nature
Social Sciences Media & CommunicationsSocial Sciences
Media & Communications Mass Media & PoliticsSocial Sciences
Media & Communications Media - General & MiscellaneousSocial Sciences
Media & Communications Media - Theory & PhilosophyNonfiction
Entertainment Media