Fundamentals of Managerial Economics (with Economic Applications Access) » (8th Edition)

Mark Hirschey is the Anderson W. Chandler Professor of Business at the University of Kansas, where he teaches undergraduate and graduate courses in managerial economics and finance. He also is president of the Association of Financial Economists and a member of several professional organizations. Professor Hirschey has published articles for such leading academic journals as the AMERICAN ECONOMIC REVIEW, REVIEW OF ECONOMICS AND STATISTICS, JOURNAL OF BUSINESS, JOURNAL OF BUSINESS AND ECONOMIC STATISTICS, JOURNAL OF FINANCE, JOURNAL OF FINANCIAL ECONOMICS, and JOURNAL OF INDUSTRIAL ECONOMICS. He also is the author of FUNDAMENTALS OF MANAGERIAL ECONOMICS AND INVESTMENTS: ANALYSIS & BEHAVIOR, the editor of ADVANCES IN FINANCIAL ECONOMICS, and past editor of MANAGERIAL AND DECISION ECONOMICS. He earned his PhD from the University of Wisconsin-Madison.

Featuring a noncalculus-based treatment of economic theory and analysis, this MBA textbook develops the economic model of the firm, and introduces methods for analyzing demand, production, cost competition, pricing, market structure, and risk. The eighth edition expands the material on imperfectly competitive markets, and incorporates several regression-based illustrations. Annotation ©2004 Book News, Inc., Portland, OR

PART I: OVERVIEW OF MANAGERIAL ECONOMICS
1.The Nature and Scope of Managerial Economics
2.Basic Economic Relations
3.Statistical Analysis of Economic Relations
Part II: DEMAND ANALYSIS
4.Demand and Supply
5.Demand Analysis and Estimation
6.Forecasting
Part III: PRODUCTION AND COST ANALYSIS
7.Production Analysis and Compensation Policy
8.Cost Analysis and Estimation
9.Linear Programming
Part IV: MARKET STRUCTURE ANALYSIS AND ESTIMATION
10.Perfect Competition and Monopoly
11.Monopolistic Competition and Oligopoly
12.Pricing Practices
Part V: LONG-TERM INVESTMENT DECISIONS
13.Government Regulation of the Market Economy
14.Risk Analysis
15.Capital Budgeting
16.Public Management