Authors: Cynthia Lee Henthorn
ISBN-13: 9780821416778, ISBN-10: 0821416774
Format: Hardcover
Publisher: Ohio University Press
Date Published: July 2006
Edition: (Non-applicable)
Cynthia Lee Henthorn has taught design history, with an emphasis on advertising and marketing trends, at art and design colleges in New York City. In her current role as a developmental editor of online courseware, she creates interactive, Web-based textbooks and assessment tools for the higher education market.
Using documentary evidence in the form of numerous advertisements of the time, From Submarines to Suburbs is a fascinating analysis of the way corporations made the successful switch from supporting the war effort to building on the peacetime prosperity by re-tooling the patriotic fervor of the home front.
Introduction : legacy of the postwar commercial fallout | 1 | |
Pt. 1 | Mobilization : the arsenal of domesticity | 19 |
1 | Weapons of mass disorder : impediments to mobilization | 23 |
2 | Weapons of mass persuasion : mobilization through symbol management | 32 |
3 | Positioning machine age heroes and wartime types | 50 |
Pt. 2 | Postwar planning : profits from symbolism | 77 |
4 | Glimpses into a "better America" | 81 |
5 | Home front war : the campaign to save the American way | 114 |
6 | Hygienic solutions for the "house of tomorrow" | 142 |
Pt. 3 | Postwar progress : myth or reality? | 173 |
7 | Wartime skeptics and the "world of tomorrow" | 179 |
8 | What did happen to the dreamworld? : realities of the postwar commercial fallout | 194 |
9 | The Cold War's commercial fallout | 218 |
Afterword : the "better America" today | 241 |