From Silence to Voice: What Nurses Know and Must Communicate to the Public, Second Edition » (REV)

This book is a "must read" for every nurse.

In their eagerly awaited book, authors Bernice Buresh and Suzanne Gordon explore the cultural practices that have maintained nursing's low visibility and relative silence.

They describe major victories that some nurses have achieved by organizing public campaigns and present a step-by-step guide that every nurse can use in her or his daily work to reach out to the public and the media.

Section I:     Silent No More

Chapter 1:      Ending the Silence
Chapter 2:     Creating a Voice of Agency
Chapter 3:     Presenting Yourself as a Nurse
Chapter 4:     Tell the World What you Do

Section II:     Communicating with the Media and the Public

Chapter 5:     How the News Media Work
Chapter 6:     Reaching out to the News Media
Chapter 7:     Working with Public Relations Professionals
Chapter 8:     Constructing Campaigns that Work
Chapter 9:     In Your Own Voice: Writing Letters to the Editor and Op-eds
Chapter 10:     Appearing on Television and Radio
Chapter 11:     Promoting Nursing Research
Chapter 12:     The Constructive "Collision of Publicity"