Authors: Yves L. Doz, Peter Williamson, Jose Santos
ISBN-13: 9780875848709, ISBN-10: 0875848702
Format: Hardcover
Publisher: Harvard Business Press
Date Published: November 2001
Edition: (Non-applicable)
Yves Doz is Timken Professor of Global Technology and Innovation at INSEAD.
José Santos is Professor of International Management at INSEAD.
Peter Williamson is Professor of International Management and Asian Business at INSEAD's Euro-Asia Centre.[EBK1]
Becoming a global company once meant penetrating markets around the world. But the demands of the knowledge economy are turning this strategy on its head. Today, the challenge is to innovate by learning from the world .
This book provides a blueprint for companies ready to embrace this new globalization challenge. In From Global to Metanational , international business and strategy experts Yves Doz, José Santos, and Peter Williamson introduce a radically different kind of company-the metanational-defined by three core capabilities: being the first to identify and capture new knowledge emerging all over the world; mobilizing this globally scattered knowledge to out-innovate competitors; and turning this innovation into value by producing, marketing, and delivering efficiently on a global scale.
The authors explain why traditional global strategies are no longer sufficient to differentiate leading competitors, what the knowledge economy means for managers, and why opportunities to leverage globally dispersed knowledge are growing. Most important, they outline exactly how managers can build a metanational advantage for their own organizations by:
Must-reading for every leader-from the CEO of a new global venture, to the executive of a currently successful multinational, to the founder of an e-business startup getting ready to "go global"-this pathbreaking book shows how to reshape strategies to compete and win in the global knowledge economy.
...this is must reading for anyone who seeks to do international business from the inside, or to observe the workings of multinationals from the outside."
"In fact, this is one of the freshest and most important books about managing multinational companies to emerge in recent years.