Franchising » (4th Edition)

Robert T. Justis is the Director of the International Franchise Forum at LSU and a Professor in the Management Department and the Entrepreneurship Institute, E. J. Ourso College of Business Administration, Louisiana State University. He formerly held the Marshall Chair of Franchising at the University of Nebraska. Dr. Justis received his Bachelor of Science degree from Brigham Young University in 1967, his MBA degree from BYU in 1969, and his Doctor of Business Administration degree from Indiana University in 1972. Present teaching and research areas are concerned with franchising, entrepreneurship, international businesses, and strategic business practices. He is also a Visiting Professor at Kingston University in London, England.

This book is written for students of franchising as well as franchisors, franchisees or prospective franchisees. A three part perspective is developed throughout the book concerning the franchisor-franchisee relationship: first, a franchisor and franchisee are independent business people who must manage their separate business affairs; second, the franchisor and franchisee are dependent upon each other in order to be successful in business; and third, the franchisor-franchisee relationship brings with it an interdependent contractual obligation that is legally binding upon both parties.

STAGE ONE: NATURE OF FRANCHISING. 1. Franchising: History and Overview. 2. Recognizing Franchising Opportunities. STAGE TWO: GETTING INTO FRANCHISING. 3. The Franchise Plan. 4. Management, Organization and Administrative Policy. 5. Managing the Marketing Process. 6. Sales and Marketing Research. 7. Co-Branding. 8. Managing the Administrative and Operations Process. STAGE THREE: FRANCHISER OPERATIONS. 9. Location and Site Selection 10. Accounting and Financial Statements: Presentation and Uses. 11. Financial Management and Fiscal Planning Tools and Techniques. 12. Information Systems in Franchising. STAGE FOUR: FRANCHISING AND THE LAW. 13. Franchise Legal Documents. 14. Trademarks, Copyrights, Patents, and Trade Secrets Stage Five: The Franchisee. 15. Investigating Franchise Opportunities. 16. Financing Your Franchised Business. 17. Marketing the Franchisee Business. 18. Managing the Franchisee Business Stage Six: The Franchiser/ Franchisee Relationship. 19. The Franchising Relationship. 20. Franchiser Support Services Stage Seven: Current Issues in Franchising. 21. Social Responsibility and Business Ethics. 22. International Franchising. Appendix A: The Internet. Appendix B: Publicly Traded Franchised Companies. Appendix C: Franchise Organizations.