Franchising » (3rd Edition)

Robert T. Justis is the Director of the International Franchise Forum at LSU and a Professor in the Management Department and the Entrepreneurship Institute, E. J. Ourso College of Business Administration, Louisiana State University. He formerly held the Marshall Chair of Franchising at the University of Nebraska. Dr. Justis received his Bachelor of Science degree from Brigham Young University in 1967, his MBA degree from BYU in 1969, and his Doctor of Business Administration degree from Indiana University in 1972. Present teaching and research areas are concerned with franchising, entrepreneurship, international businesses, and strategic business practices. He is also a Visiting Professor at Kingston University in London, England.

Franchising, 3e provides an overall evaluation of the world of franchising. First, students learn a comprehensive review of how to start and manage a franchising system - how to become a franchisor. In addition the book provides a look inside how the franchisee can chose and develop a single franchise unit. This book is an all-inclusive look at franchising and it helps anyone who wants to work in a franchising business.

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In this text Justis (Louisiana State U.) and Judd (U. of Illinois) present 22 chapters covering the nature of franchising, getting into franchising, franchisor operations, franchising and the law, the relationship between the franchisor and franchisee, and issues such as support services, social responsibility and business ethics, international franchising, and other current issues Annotation c. Book News, Inc., Portland, OR (booknews.com)

Preface.
Chapter 1. Franchising: History and Overview.
Chapter 2. Recognizing Franchising Opportunities.
Chapter 3. The Franchisor Business Plan.
Chapter 4. Franchisor Management, Organization and Administration Policy
Chapter 5. The Franchise Marketing Process.
Chapter 6. Selling Franchises and Marketing Research.
Chapter 7. Co-Branding.
Chapter 8. Managing the Franchisor's Operations Process.
Chapter 9. Location and Site Selection.
Chapter 10. Accounting and Financial Statements: Presentation Units.
Chapter 11. Financial Management and Fiscal Planning Tools and Techniques.
Chapter 12. Information Systems in Franchising.
Chapter 13. Franchise Legal Documents.
Chapter 14. Trademarks, Copyrights, Patents, and Trade Secrets.
Chapter 15. Investigating Franchise Opportunities.
Chapter 16. Financing Your Franchised Business.
Chapter 17. Marketing the Franchisee Business.
Chapter 18. Managing the Franchisee Business.
Chapter 19. The Franchising Relationship.
Chapter 20. Franchisor Support Services.
Chapter 21. Social Responsibility and Business Ethics.
Chapter 22. International Franchising. Appendix A. Appendix B. Appendix C. Index.