Authors: Andrew J. Sherman
ISBN-13: 9780814472224, ISBN-10: 0814472222
Format: Hardcover
Publisher: AMACOM
Date Published: March 2003
Edition: REV
Andrew J. Sherman (Washington, DC) is chairman of the franchising, licensing, and distribution group of McDermott, Will & Emery, an international commercial law firm. He is the author of Mergers and Acquisitions from A to Z(0-814-0376-X).
For well over a decade, Franchising & Licensing has been the standard reference for industry executives, consultants, and academics. Covering every aspect of these complex but highly profitable business strategies, the new third edition is applicable to domestic and international franchising initiatives alike. Every chapter has been brought up to the minute, with timely and detailed information on subjects such as:
* creating market-responsive sales, marketing, and globalization strategies
* raising capital, structuring agreements, and protecting intellectual property
* meeting regulatory, legal, and employment standards
* establishing quality control and compliance measures
* assessing opportunities for mergers & acquisitions, joint ventures, and other alternatives to franchising
Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, Franchising & Licensing remains the definitive resource for corporations in a myriad of industries.
About the Author:
Andrew J. Sherman (Washington, DC) is chairman of the franchising, licensing, and distribution group of McDermott, Will & Emery, an international commercial law firm. He is the author of Mergers and Acquisitions from A to Z(0-814-0376-X).
Filled with illuminating insights and stories from the field, it remains the definitive resource.
Preface to the Third Edition
Acknowledgments
Part One. An Overview of Intellectual Leveraging Strategy
Chapter 1
Leveraging Intellectual Capital to Create Growth Opportunities and
Profitable New Income Streams
Part Two. Franchising as a Growth Strategy
Chapter 2
The Foundation of Franchising
Chapter 3
Developing the Operations and Training Programs
Chapter 4
Developing System Standards and Enforcing Quality Control
Chapter 5
Federal and State Regulation of Franchising
Chapter 6
Compliance
Chapter 7
Structuring Franchise Agreements, Area Development Agreements, and
Related Documents
Chapter 8
Protecting the Intellectual Property of the Franchise System
Chapter 9
Managing Disputes
Chapter 10
Developing Sales and Marketing Plans
Chapter 11
Taking Your Franchise Program Overseas
Chapter 12
Business and Strategic Planning for the Growing Franchisor
Chapter 13
Capital Formation Strategies
Chapter 14
Management and Leadership Issues in Building a Successful Franchising
Organization
Chapter 15
The Role of the Chief Financial Officer and Related Financial and
Administrative Management Issues
Chapter 16
Special Issues in Mergers and Acquisitions
Chapter 17
Managing the Transfer and Renewal Process
Part Three. Alternatives to Franchising
Chapter 18
Strategic and Structural Alternatives to Franchising
Chapter 19
Structuring Licensing Programs and Agreements
Chapter 20
Joint Ventures and Strategic Alliances
Appendix. Resource Directory: List of State Administrators and
Agents for Service of Process
Index