Franchising Globally: Innovation, Learning and Imitation »

ILAN ALON is the Cornell Professor of International Business at Rollins College and a visiting scholar at Harvard Kennedy School, UK. Alon has taught franchising courses in China (Fudan & CEIBS), Italy (MIB), and India (IILM), and lectured extensively on the topic in various professional associations, including the International Franchise Association, International Society for Franchising, and the Academy of International Business. In the realm of consulting, Alon has consulted both for-profit franchising companies as well as government bodies such as Government of Croatia and USAID. In Croatia, he was responsible for introducing franchising education, as well as training bankers, business consultants, franchisors, franchisees, and lawyers.

Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.

List of Illustrations

Introduction Ilan Alon Alon, Ilan 1

Pt. I Franchising Approaches and Frameworks

1 Franchising in Emerging Markets Ilan Alon Alon, Ilan Dianne H. B. Welsh Welsh, Dianne H. B. Cecilia M. Falbe Falbe, Cecilia M. 11

2 Franchising as an Entrepreneurial Form Ilan Alon Alon, Ilan Marc Sardy Sardy, Marc 36

3 Internationalization of Franchising Ilan Alon Alon, Ilan Liqiang Ni Ni, Liqiang Raymond (Youcheng) Wang Wang, Raymond (Youcheng) 54

4 Clustering for International Market Selection Ilan Alon Alon, Ilan Amir Shoham Shoham, Amir 73

Pt. II Area Studies of Franchising

5 Franchising in Italy Ilan Alon Alon, Ilan Donata Vianelli Vianelli, Donata 93

6 Franchising in Morocco Ilan Alon Alon, Ilan Rachid Alami Alami, Rachid 120

7 Franchising in Croatia Ilan Alon Alon, Ilan Mirela Alpeza Alpeza, Mirela Aleksandar Erceg Erceg, Aleksandar 138

8 Microfranchising in Less Developed Countries Ilan Alon Alon, Ilan Matthew C. Mitchell Mitchell, Matthew C. J. Mark Munoz Munoz, J. Mark 155

Pt. III International Franchising Cases

9 Ruth's Chris Franchises Expand Internationally Ilan Alon Alon, Ilan Allen Kupetz Kupetz, Allen 183

10 International Franchising at Best Western Ilan Alon Alon, Ilan Gerard Cliquet Cliquet, Gerard Matthew C. Mitchell Mitchell, Matthew C. Rozenn Perrigot Perrigot, Rozenn 193

11 San Francisco Coffee House Opens in Croatia Ilan Alon Alon, Ilan Mirela Alpeza Alpeza, Mirela Aleksandar Erceg Erceg, Aleksandar 211

12 An Athlete's Foot Master Franchisee in China Ilan Alon Alon, Ilan 224

13 Final Reflections Ilan Alon Alon, Ilan 238

Index 247