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Football in the New Media Age »
Authors: Raymond Boyle
ISBN-13: 9780415317917, ISBN-10: 0415317916
Format: Paperback
Publisher: Taylor & Francis, Inc.
Date Published: July 2004
Edition: (Non-applicable)
Author Biography: Raymond Boyle
Book Synopsis
Based on extensive interviews with key players in the media and soccer industry, Football in the New Media Age analyzes the impact of media change on the soccer industry.
Table of Contents
| Introduction : the game | 1 | |
| 1 | Football and television : game on? | 7 |
| 2 | The digital revolution : a whole new ball game? | 27 |
| 3 | The European dimension : power and influence in new media football markets | 51 |
| 4 | Commercialising celebrity : player power and image rights | 71 |
| 5 | Battle for control : football clubs and new media strategy | 95 |
| 6 | A league of their own? : the old firm and SPL TV | 118 |
| 7 | The new World Wide Web of football : interactivity and the fan | 138 |
| Conclusion : the only game? : the media and football industry in the 21st century | 159 |
Subjects
Entertainment
Media Media - General & Miscellaneous
Entertainment Media Media - Theory & Philosophy
Nonfiction Social Sciences Media & Communications
Science & Nature Social Sciences Media & Communications
Social Sciences Media & Communications Media - General & Miscellaneous
Social Sciences Media & Communications Media - Theory & Philosophy
Nonfiction Entertainment Media
Media Media - General & MiscellaneousEntertainment
Media Media - Theory & PhilosophyNonfiction
Social Sciences Media & CommunicationsScience & Nature
Social Sciences Media & CommunicationsSocial Sciences
Media & Communications Media - General & MiscellaneousSocial Sciences
Media & Communications Media - Theory & PhilosophyNonfiction
Entertainment Media
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