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Fasten Your Seatbelt: The Passenger Is Flying the Plane »
Authors: Nawal K. Taneja
ISBN-13: 9780754645283, ISBN-10: 0754645282
Format: Hardcover
Publisher: Ashgate Publishing, Limited
Date Published: August 2005
Edition: (Non-applicable)
Author Biography: Nawal K. Taneja
Book Synopsis
Table of Contents
| Foreword | ||
| Foreword | ||
| Foreword | ||
| Foreword | ||
| Foreword | ||
| Foreword | ||
| Foreword | ||
| Foreword | ||
| 1 | Introducing the new pilots | 1 |
| 2 | Taking a bird's eye view of the landscape | 21 |
| 3 | Designing viable business models | 43 |
| 4 | Renovating and innovating products | 77 |
| 5 | Pricing for mutual benefit | 107 |
| 6 | Exploiting distribution diversity | 137 |
| 7 | Developing truly integrated alliances | 169 |
| 8 | Managing the new pilots | 193 |
Subjects
Business Books
Marketing & Sales Customer Service
Business Books Marketing & Sales Marketing
Nonfiction Transportation Aviation
Reference Consumer Guides Airlines -> Rates
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Marketing & Sales Customer ServiceBusiness Books
Marketing & Sales MarketingNonfiction
Transportation AviationReference
Consumer Guides Airlines -> RatesNonfiction
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