Expect the Unexpected or You Won't Find It: A Creativity Tool Based on the Ancient Wisdom of Heraclitus »

Roger von Oech is the president of Creative Think, a California-based consulting firm that stimulates creativity and innovation in business. He has worked with such companies as: Anheuser-Busch, ARCO, Bristol Myers, DuPont, General Foods, Hallmark Cards, Hewlett-Packard, IBM, NASA, NBC, Procter & Gamble and Xerox. He is the author of the best-selling book, A Whack on the Side of the Head He is also a nationally- ranked Masters swimmer, and a collector of old television commercials. He lives with his wife, Wendy, and their two children, Athena and Alexander.

The bestselling author of "A Whack on the Side of the Head" now interprets the aphorisms of Heraclitus as springboards to creativity.