Category Books

Expand !: A Dynamic International Market Development Programme »

Authors: Alain-Eric Giordan
ISBN-13: 9780566074356, ISBN-10: 0566074354
Format: Hardcover
Publisher: Ashgate Publishing, Limited
Date Published: January 1993
Edition: (Non-applicable)

	Translator's Note
	Index of Case Studies
	Introduction
	Getting Organized to Expand: Development Method
Ch. 1	Planning An International Expansion Strategy (Study Phase)	3
Ch. 2	Mobilizing the Adapted Development Means (Preparation Phase)	43
Ch. 3	Making a Success of Actions Undertaken (Implementation Phase)	99
	Selecting Ways to Expand: Inventory and Practical Advice
	Introduction	119
Ch. 4	Reinforcing Supply Competitiveness: 'Product' Dynamic Devices	121
Ch. 5	Energizing Commercial Organization: 'Push' Dynamic Devices	209
Ch. 6	Stimulating International Demand: 'Pull' Dynamic Devices	287
	References	417
	Detailed Contents List	419