Excellence in Advancement: Applications for Higher Education and NonProfit Organizations » (1st Edition)

This is the essential working reference for anyone involved in the competitive and ever—changing arena of institutional advancement. With information on current policy, practice, and procedures in each of the disciplines of advancement—ranging from capital campaigns to alumni affairs to planned giving—development professionals will find this book an invaluable tool.

Booknews

Tromble, a vice chancellor for a public university in the US midwest, is joined by several other contributors to introduce and explore institutional advancement, also called development or plain old fund raising. They discuss money, the people who give it, the people who find and obtain it, the institutions and organizations that receive it, public relations, and communications. The goal is for professionals in education or non-profits to know how to develop relationships with donors that will advance their organization. Annotation c. by Book News, Inc., Portland, Or.

Contents: DEVELOPMENT * Overview of Development Practice * Annual Giving * Major Gifts * Corporate and Foundation Relations * Capital Campaigns * Institutional Foundations * Planned Giving * ALUMNI AFFAIRS * The Alumni Movement : A History of Success * The Function of the Alumni Office * Alumni Programs: Principles and Practice * PUBLIC RELATIONS * Defining Public Relations: What' s in a Name? * Managing Public Relations Through Cooperation and Collaboration * High-Touch in a High-Tech World: Putting Public Relations in Its Proper Perspective * Issues Management: Anticipating the Future Before It Happens * Understanding Those We Serve: Researching Attitudes, Satisfaction, and Motivation * Determining Public Relations Potential * Media Relations: Working Effectively with Print and Electronic Newsmakers * Public Relations Begin at Home: Why Good Internal Communications Are Vital * Crisis Communication: Make the Best of a Bad Situation * Publications: Producing Messages That Promote and Market Institutions * Essential Publications: Making Them More Effective * Epilogue