Evolve or Die: Seven Steps to Rethink the Way You Do Business »

Robin Crow is an author, speaker, entrepreneur, and one of the world's most innovative guitarists. Robin presents to audiences of thousands throughout the world with his unique blend of speaking and musical performance. With a remarkable career as a national recording artist and entrepreneur, Robin has given over 2,000 presentations, published two books, and has appeared on hundreds of television programs. Visit Robin online at robincrow.com.

With environmental problems, resource shortages, financial uncertainty, and global hyper competition in full swing, it's a big scary world out there. And your business is going to have to change in order to survive. There is simply no more room for "business as usual." Evolve or Die shows how businesses that adapt the fastest are the ones that succeed the most. If you're ready, this book presents a series of practical, proven real-world tools and techniques to start changing your business now to successfully meet current and future challenges.

Not afraid to take on major issues, Evolve or Die proves that these problems are actually huge opportunities. You'll find both inspiration and concrete examples as author and entrepreneur Robin Crow reveals how many "sustainable" practices are really just good business practices. Crow built his company, Dark Horse Recording, from the ground up and has set the gold standard for customer service and excellence in recording; it is home to Taylor Swift, Ashley Judd, Neil Diamond, Tim McGraw, and others. The lessons he imparts are both hard-won and proven, drawn from his own path to success.

Evolve or Die lays out a clear road map to ensure your business thrives as the twenty-first century kicks into high gear. You'll find seven steps enabling you to:

• Create a business that is always one step ahead of the competition

• Build an accountability matrix throughout your organization

• Reinvigorate your business by thinking multi-dimensionally

• Achieve new ways of increasing the efficiency of your business

• Combine people, planet, and profit for a triple bottom line

Your future successes will be in direct proportion to how you adapt to and anticipate change. Filled with optimistic yet practical solutions and helpful tools, Evolve or Die empowers you to hone your competitive edge and realize existing abundance in your personal and professional life. So unless you want your business to go the way of the dinosaur, it's time to Evolve or Die.

Acknowledgments.

About the Author.

Introduction.

PART I Something Has to Give.

Chapter 1 Who Are You Listening To?

Chapter 2 Change Is a Choice.

Chapter 3 Rearranging the Chairs on the Titanic.

Chapter 4 Reinvention.

Chapter 5 Every Innovative Business Has a Great Story.

Chapter 6 The Alarm Is Sounding…and We Keep Hitting the Snooze Button.

Chapter 7 The World Is on Fire.

Chapter 8 Our Civilization Is a Pyramid Scheme.

Chapter 9 Five Bright Lights.

PART II Seven-Step Challenge.

Step 1 Do Whatever It Takes to Exceed Expectations.

Step 2 Commit to Daily Measurable Improvement. 

Step 3 Develop an Accountability Matrix.

Step 4 Reinvigorate Your organization Through Multidimensional Thinking.

Step 5 Create a Culture of Shared Sacrifice.

Step 6 Trnsform Your Business Philosophy to a Triple Bottom Line.

Step 7 Dedicate Yourself to a Lifetime of Making a Difference.

30 Day Pledge.

Now Is the Time.

Resources.