Authors: Dawna L. Rhoades
ISBN-13: 9780754673897, ISBN-10: 0754673898
Format: Hardcover
Publisher: Ashgate Publishing, Limited
Date Published: November 2008
Edition: New Edition
"The purpose of this book is twofold. First, it lays out the forces that shaped the international aviation industry and that changed all the rules in the drive for liberalization. Second, it looks at the many interesting and difficult choices ahead that the airline industry in general and the international aviation industry in particular face. These choices include many dichotomies: pulling back from the trend toward liberalization or embracing the liberalization trend, merging in search of profitability or fragmenting the industry in search of economies. These possible futures are explored including the pros and cons of each future from a national, consumer, employer, and employee perspective." This second edition of the book is thoroughly revised and updated from the 2003 original, in light of many significant developments in (and affecting) the industry, such as the mixed ability of sectors to recover from 9/11, the establishment of the low cost carrier, the consequences of rising fuel costs (now the single greatest expense to airlines) and growing concern with the environmental impacts of air transport. This book also features all-new chapters on the key topics of manufacturing, the environment and air cargo. Overall the second edition's perspective has expanded from a focus on airlines to consider the broader aviation industry.
List of Figures
List of Tables
1 Phoenix Rising 1
Pt. I In the Beginning (1903-1950)
2 Invention to Commercial Success Inventions 15
3 The Other Source of Revenue 25
4 A Dangerous Idea? 33
5 Chicago, the Windy City 41
6 Shaping the World 51
Pt. II The Industry Grows Up (1950-2000)
7 Taking Off 59
8 A Brave New World 71
9 A Different View? 83
10 The Defining Deal of the Next Century? 103
11 The Slippery Legal Slope 123
12 The Quality Question 141
13 The Need for Speed 157
Pt. III Facing the Future (2000-Present)
14 Searching for Profits 171
15 Seeking Liberal Markets 191
16 Spreading the Promise 203
17 Fighting Carbon Emissions 217
18 Diverging Visions 229
19 After the Revolution 239
20 A Twenty-First Century Airspace 249
21 Wave of the Future 263
Index 275