Eric Bischoff: Controversy Creates Cash »

ERIC BISCHOFF formerly served as president of WCW and currently serves as WWE Raw General Manager.

David Batista has been wrestling professionally since 1999. He joined the wrestling group Evolution in 2002, which dominated the RAW wrestling scene for over two years. No longer an Evolution member, Batista has nevertheless established himself as one of the most successful wrestlers in WWE, having been 2005 Royal Rumble winner, WWE Tag Team Champion, World Tag Team Champion and World Heavyweight Champion in 2007. He lives in Tampa, Florida.

Under Eric Bishoff's watch as president of WCW, the company went head to head with Vince McMahon's WWE and beat them at their own game before WCW itself spectacularly imploded. But by then, Bishoff had made an indelible mark on televised wrestling, producing shows that had appeared more dangerous, more sexy, and more edgy than anything that had come before. He did this to such an extent that in 2002, McMahon seized the chance to bring in his former nemesis as General Manager of RAW; since then, true to form, Bishoff regularly surprises fans with matches that would once have been unthinkable for television. In this revelatory look at his life and career, Bishoff frankly discusses the things he did, both right and wrong, as he helped shape the sports entertainment industry into today's billion dollar business.

Contents

Prologue "Give Me a Big Hug"

1 Throwing Rocks

2 Ken Doll

3 WCW: The Early Days

4 Running the Show

5 Hulk Hogan

6 Prime Time

7 The Revolution Takes Hold

8 Too Much

9 Unraveling

10 Return to Hell

11 The Art of the Non-Deal

12 Meet the Devil

Epilogue Never Say Never