Entrepreneurship for Dummies »

Kathleen Allen, Ph.D., is a professor of entrepreneurship at USC. Her books include The Complete MBA For Dummies?? and eBusiness Technology Kit For Dummies??.

Praise for Entrepreneurship For Dummies^® "A fantastic way to learn everything you need to know about successfully starting and operating your own business." — Karen E. Klein, Small Business Advice Columnist, Los Angeles Times "If you were born to be an entrepreneur (not everyone is), this book can help you succeed." — Joe Coulombe, Founder, Trader Joe's Company

Discover the secrets of a winning business plan

Get tips on attracting angel investors

The fun and easy way^™ to turn your great idea into a money-making startup You've got a terrific idea for a new business. But how do you turn it into reality? This friendly guide can help. Packed with practical information and great advice, it shows you step-by-step how to become a successful entrepreneur, from putting together a business plan to orchestrating a marketing campaign.

Discover how to: Brainstorm a business concept Draft a business plan Put together a startup team Choose the best legal structure Market yourself Manage growth and change

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PART I: Getting Started in Entrepreneurship.

Chapter 1: What's an Entrepreneur, Anyway?

Chapter 2: Moving at the Speed of E-Business.

Chapter 3: Preparing to Hear When Opportunity Knocks.

Chapter 4: Testing an Opportunity Before You Leap.

PART II: Developing your Business Concept.

Chapter 5: Listening to What Your Industry Tells You.

Chapter 6: What Your Customers Can Tell You.

Chapter 7: Designing Products and Services for a New Marketplace.

Chapter 8: Protecting Your Products and Services.

Chapter 9: Getting Products and Services to Customers: Distribution.

Chapter 10: Putting Together Your Start-up Team.

Chapter 11: Assessing Your Start-up Financial Needs.

PART III: Creating a Company.

Chapter 12: Getting Ready to Do a Business Plan.

Chapter 13: Finding Money to Start and Grow Your Venture.

Chapter 14: Starting with the Right Legal Structure.

Chapter 15: Developing a Business Model for a Digital World.

PART IV: Growing a Company.

Chapter 16: Planning for Growth.

Chapter 17: Organizing Your Business for Growth.

Chapter 18: Reaching the Customer.

Chapter 19: Proving You Can Make Money: The Financial Plan.

Chapter 20: Planning for Things That Go Bump in the Night.

PART V: The Part of Tens.

Chapter 21: Ten Reasons Not to Start a Business.

Chapter 22: Ten Ways to Spark Your Entrepreneurial Spirit.

Chapter 23: Ten Ways to Use the Internet to Grow Your Business.

Chapter 24: Ten Best Resources for Gathering Competitive Intelligence.

Index.

Book Registration Information.