Authors: Harold L. Vogel
ISBN-13: 9780521874854, ISBN-10: 0521874858
Format: Hardcover
Publisher: Cambridge University Press
Date Published: April 2007
Edition: REV
Harold L. Vogel is author of Financial Market Bubbles and Crashes (Cambridge University Press, 2010) and Travel Industry Economics: A Guide for Financial Analysis (Cambridge University Press, 2001), the latter of which is a companion volume to this textbook. He was senior entertainment industry analyst at Merrill Lynch and Co. for 17 years and was ranked as top entertainment industry analyst for 10 years by Institutional Investor magazine. Mr Vogel frequently writes and speaks on investment topics related to entertainment and media, leisure and travel and currently heads an independent investment and consulting firm in New York City.
This seventh edition includes new material on the economics of networks and advertising.
Pt. I | Introduction | |
Ch. 1 | Economic perspectives | 3 |
Pt. II | Media-dependent entertainment | |
Ch. 2 | Movie macroeconomics | 41 |
Ch. 3 | Making and marketing movies | 82 |
Ch. 4 | Financial accounting in movies and television | 132 |
Ch. 5 | Music | 192 |
Ch. 6 | Broadcasting | 229 |
Ch. 7 | Cable | 265 |
Ch. 8 | The Internet | 295 |
Ch. 9 | Publishing | 311 |
Ch. 10 | Toys and games | 330 |
Pt. III | Live entertainment | |
Ch. 11 | Gaming and wagering | 353 |
Ch. 12 | Sports | 393 |
Ch. 13 | Performing arts and culture | 420 |
Ch. 14 | Amusement/theme parks | 447 |
Pt. IV | Roundup | |
Ch. 15 | Epilog | 463 |
App | Major games of chance | 473 |