Electronic Media: Then, Now, and Later » (2nd Edition)

Dr. Medoff has been a professor and university administrator for over 20 years. He has published several books about video production and the World Wide Web. He has also published articles about audio and video production in scholarly journals and industry magazines.

With a unique focus on technology and the Internet, Electronic Media: Then, Now, Later keeps students abreast of emerging changes in the broadcasting field today. This text provides students with the information they need to understand past, present and future trends in the broadcasting industry by using a unique “See it Then, See it Now, See it Later” chapter structure. Electronic Media: Then, Now, Later covers trends in technology and new media and has one of the best and most understandable discussions of the ratings process in the field today. A companion web site provides graphic and animated depictions of how communication technologies work, further discussion of topics introduced in the text, and continually updated information to keep the text fresh and at the forefront of current events in the industry.

Tuning In to Electronic Media; Radio; Television; Cable, Satellite, and Other Delivery Systems; The Internet; Programming; Advertising; Audience Measurement; Business and Ownership; Operating, Producing, and Distribution; The Feature Film and Video Game Industries; Regulation, Legal Issues, and Ethics; Media Effects; Personal/Social Media - The Future