Electronic Media Management, Revised » (5th Edition)

Mr. McCavitt, now deceased, was formerly chair of the Communications Media Department at Indiana University of Pennsylvania.

New edition, reflecting new regulations and policies since the Telecommunications Act of 1996

• New coverage of the Internet and World Wide Web and their impact on broadcasting
• Extensively updated to reflect the impact of the new digital technology

This new edition of a classic text features important updates that reflect the enormous changes that have taken place since the Telecommunications Act of 1996. Each chapter is significantly updated and will address future concerns and applications. New broadcast and cable regulations and policies are reflected in this new edition, as well as current and future use of the Internet and World Wide Web.

This book also covers such essential topics as management theory, audience analysis, broadcast promotion and marketing, and new broadcasting regulations.

Booknews

A textbook for electronic media students heading down the management road. Updated from the previous edition (no date noted) to account for the 1996 Telecommunications Act and the mergers of media giants. The authors, communication academics in midwestern universities, have given up trying to predict the future of the industry as a whole and instead suggest possible directions for each topic. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Ch. 1	Broadcast station management	1
Ch. 2	Financial management	31
Ch. 3	Human resource management	61
Ch. 4	Broadcast programming	101
Ch. 5	Broadcast sales	147
Ch. 6	Broadcast promotion and marketing	191
Ch. 7	Broadcast regulations	221
Ch. 8	Managing the cable television system	259
Ch. 9	Public broadcast station management	287
Ch. 10	Entry into the electronic media business	327
App. A	TV parental guidelines	367
App. B	Excerpt from membership drive producer's manual	369