Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide »

Duct Tape Marketing is the small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses.

This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses.

There are no theoretical complexities presented in Duct Tape Marketing - just simple, effective and affordable marketing that sticks.

CAREFUL! Duct tape is a serious tool... it sticks where you put it. So are the ideas in this book. If you're ready to make a commitment and are willing to make something happen, John's book is a great place to start.
--Seth Godin, author of Purple Cow

For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John's blog is living proof that they work. Duct Tape Marketing should be required reading for anyone who is building a business, or thinking about it.
--Bo Burlingham, editor-at-large, Inc. magazine, and author of Small Giants: Companies That Choose To Be Great Instead of Big

Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing -- concise, clear, practical, and packed with great ideas to boost your bottom line.
--Bob Bly, author of The White Paper Handbook

With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour.
--Ben McConnell, co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force

John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will.
--John Battelle, cofounding editor or Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

Duct Tape Marketing is a great read for anyone in business. It has fresh ideas laid out in a practical and useable way. I highly recommend this book for growing any business.
--Dr. Ivan Misner, Founder of BNI and Co-author of the New York Times bestseller, Masters of Networking

Publishers Weekly

Fans of Jantsch's popular marketing blog and Web site will be disappointed by this tepid resource. His Duct Tape Marketing refers to systematically "getting people who have a specific need or problem to know, like and trust you" and to inspire customers to "stick" to your company. The book plods through basic marketing precepts such as finding your ideal client, honing your message, being memorable, and making your Web site work for you. The chapters that draw from the author's Web expertise provide a solid overview of creating productive Web sites and automated referral systems. But too many chapters provide only a bland overview of familiar material without providing interesting case studies to illustrate the author's prescriptions. For example, chapter 10, on garnering media attention, starts with a 24-year-old example of a man who got a rush of publicity from offering to sell the Brooklyn Bridge, followed by boilerplate advice on writing press releases and updating media lists. Readers looking for real insights will quickly move on. (Feb.) Copyright 2006 Reed Business Information.

Foreword: On the subject of Marketing Integrity   Michael E. Gerber     vii
Introduction: A Solution to THE Small Business Problem     x
The Duct Tape Foundation-The Way to Sticky Marketing: (Help Them Know, Like, and Trust You More!)
Identify Your Ideal Client     2
Discover Your Core Marketing Message     20
Wake Up the Senses with an Image to Match Your Message     39
Create Products and Services for Every Stage of Client Development     52
Produce Marketing Materials That Educate     62
A Web Site That Works Day and Night     77
Get Your Entire Team Involved in Marketing     92
The Duct Tape Lead Generation Machine-Turning Stickiness into a System That Works for You: (Help Them Contact and Refer You More!)
Run Advertising That Gets Results     103
Direct Mail Is an Ideal Target Medium     127
Earned Media Attention and Expert Status     151
Ramp Up a Systematic Referral Machine     180
Automate Your Marketing with Technology Tools     210
Turn Prospects into Clients and Clients into Partners with an Advanced Education System     229
Getting on a Roll!: (Find Out What Works and Do More of It)
Commit to Your Marketing with a Plan, Budget, and Calendar     255
Epilogue: Bring Your Plans to Life with a MarketingSnapshot     272
Afterword: The Art of Creating a Community   Guy Kawasaki     275
Further Reading and Resources by Chapter     278
Duct Tape Marketing Small Business Marketing Resources     282
Special Offers     283
About the Author     285