Authors: Paula Begoun, Bryan Barron
ISBN-13: 9781877988349, ISBN-10: 1877988340
Publisher: Beginning Press
Date Published: December 2009
Edition: Eighth Edition
PAULA BEGOUN is a nationally known beauty expert and best-selling author whose syndicated column "Dear Paula" appears in numerous newspapers throughout the U.S.
Paula Begoun has been reporting on the beauty industry for more than 25 years. Loved by readers and feared by corporations, she has earned the name of "Cosmetics Cop" for her thorough, authoritative investigations of beauty products and her fierce consumer advocacy. From drugstores and home shopping to department stores and catalogs, Begoun reviews all of the major cosmetic and skin care lines product by product — more than 30,000 in all. Regardless of the price tags, there are good and bad products in almost every line, and with the turn of a page, readers receive concise reviews and fast answers in this comprehensive, totally revised edition. Begoun covers product websites, efficacy, and whether claims such as youth extension are accurate. Individual chapters are devoted to best products, a cosmetic ingredients dictionary, and animal testing. A user-friendly rating system makes finding items worth trying a snap.
Her straight talk about what cosmetics can and can't do has penetrated the blare of magazine and advertising hype.
|Ch. 1||Taming the Beauty Beast|
|Ch. 2||Skin Care Update|
|Ch. 3||Doing What's Best for Your Skin|
|Ch. 4||Clearing the Air on Acne|
|Ch. 5||Applying Makeup Beautifully|
|Ch. 6||Newsletter Highlights|
|Ch. 7||Product-by-Product Reviews|
|Ch. 8||The Best Products|
|Ch. 9||Beauty That Respects Nature|