Authors: Thomas H. Becker
ISBN-13: 9780275981327, ISBN-10: 0275981320
Format: Hardcover
Publisher: Greenwood Publishing Group, Incorporated
Date Published: November 2004
Edition: 1st Edition
THOMAS H. BECKER is an economic development authority and management trainer specializing in Latin America. He has lived, operated businesses, or worked in 16 Latin American countries, and currently serves as advisor to government agencies, private businesses, universities, and NGOs. His academic background includes degrees in Latin American American Studies and a Ph.D. in International Business. He has served on the Business faculty of five universities in the U.S. and Latin America, has written over 100 articles and book chapters in English and Spanish, and is a former President and Managing Director of the Business Association of Latin American Studies.
Becker is an independent economic development advisor and management trainer specializing in Latin America, who has lived, operated businesses, or worked in 16 Latin American countries. Drawing on some 30 years of experience and research, he provides a guide for executives of small- and medium-sized enterprises in the U.S. who are interested in business opportunities now surfacing in Latin American markets. Coverage includes what Latin America is and its business potential at both regional and country levels, the roles that history and culture play in shaping the terms of business engagements in Latin America, and how to make and keep productive business deals in this region of the world. Annotation ©2004 Book News, Inc., Portland, OR
Pt. I | People, places, and possibilities | 1 |
1 | Where and what is Latin America? | 3 |
2 | Latin America means business | 30 |
Pt. II | Why and how Latin Americans do business differently | 65 |
3 | The historic legacy | 67 |
4 | Using cultural literacy to hone your competitive edge | 112 |
Pt. III | The art of making and keeping the deal | 149 |
5 | Negotiating and selling tips | 151 |
6 | How to avoid letting your good Latin American deal go south | 207 |