Doing Business in India for Dummies »

Ranjini Manian is a linguist, pioneering businesswoman, and homemaker who lives in the southern Indian city of Chennai. She was raised in Mumbai, where she studied French Literature at Elphinstone College and attended the University of Sorbonne in Paris. Ranjini is fluent in French, Japanese, Spanish, English, and several Indian languages. She’s traveled extensively, covering about 26 countries, for work as well as for the exploration of other cultures, making her a multicultural expert.
Ranjini founded Global Adjustments, India’s leading destination and crosscultural services company. She created and continues to be the editor of India’s only free cultural magazine: At A Glance – Understanding India.
Under her leadership, Global Adjustments has been chosen as one of the top ten “cool companies” of India by Business Today and received several awards, including a commendation from the President of India.
In pursuit of their mission to ease people’s passage to India, the Global Adjustments team has worked in the past dozen years with Fortune 500 companies and people from 70 different nationalities.

India is booming! This practical, easy-to-understand guide covers all the basics of setting up and growing your business in India, from choosing a location and selecting your Indian team to understanding the legal system, evaluating business partners, and settling disputes. You also get handy tips in financing, marketing, and manufacturing, as well as doing business from abroad.

• Develop a strong business plan
• Train and manage your Indian team
• Cut through bureaucratic red tape
• Build lucrative relationships
• Overcome communication challenges

Part I: Brushing Up on India Business Basics.

Chapter 1: So You Want to Do Business with India.

Chapter 2: Understanding Breaks and Brakes in Emergent India.

Chapter 3: Making Sense of India: A Business Viewpoint.

Part II: Getting Your Business Up and Running.

Chapter 4: Putting Together a Business Plan.

Chapter 5: Starting Up in India.

Chapter 6: Doing Business from Abroad: The Long Distance Relationship.

Chapter 7: Building Your Team India.

Chapter 8: Dealing with the Powers That Be.

Chapter 9: Counting Your Rupees and Paise.

Part III: Going About Your Business in India.

Chapter 10: Enjoying Your Stay in India.

Chapter 11: Making the Sale.

Chapter 12: Establishing a Manufacturing Presence.

Chapter 13: Legal Landmines.

Part IV: Ensuring an Indian Success Story.

Chapter 14: Understanding Indian Culture.

Chapter 15: Being on Your Best Behavior: Indian Etiquette.

Chapter 16: Avoiding Potholes on the Road to Success.

Part V: The Part of Tens.

Chapter 17: Ten Tips for Training Your Team India.

Chapter 18: Ten Cultural Tips.

Chapter 19: Ten Tips from Chanakya, the World’s First Management Guru.

Chapter 20: Ten Ways to Enjoy Your Downtime in India.

Index.