Doing Business beyond America's Borders: The Dos, Don'ts, and Other Details of Conducting Business in 40 Different Countries »

Lawrence Tuller has been active in international trade for more than 40 years as a management consultant, corporate executive, exporter, entrepreneur, and investor. He was also CEO of Latin America/Caribbean Productions, a seminar production company. He is the author of 30 books, including 10 dealing with international trade and has been a featured guest on radio and television talk shows.

Your Complete Guide to Doing Business Around the World

Discover a whole new world of eager consumers, ready financing, and high margins as international trade expert Lawrence Tuller uncovers incredible opportunities that await you beyond America's borders.

Empowering you to compete with giant transnational corporations, Tuller reveals the critical steps, tactics, and tools to help you expertly navigate the business landscape of more than 40 countries. Begin your new venture equipped with a complete primer covering global financial systems, trade pacts, cultural and interrelational anomalies, negotiations, language barriers, and more.

Master proven concepts, develop strong overseas relationships, tap into key resources, and SUCCESSFULLY CONDUCT BUSINESS ABROAD.

There's a world of opportunity just beyond our borders. Reach out and grab it!

Learn:

• Which markets have the highest demand for your products
• The best ways to sell your products overseas
• The most cost-effective means of transportation
• Foolproof payment systems
• How to find low-cost production materials and labor
• How to deal with unique cultural anomalies and foreign languages
• The risks, barriers and legalities
• and much more

Packed with the latest research, illustrative examples and anecdotes, worksheets and more!

Lawrence Tuller has been active in international trade for more than 40 years as a management consultant, corporate executive, exporter, entrepreneur, and investor. He was also CEO of Latin America/Caribbean Productions, a seminar production company. He is the author of 30 books, including 10 dealing with international trade and has been a featured guest on radio and television talk shows.

Pt. I A Global Trade Primer 1

Ch. 1 The Basics of Global Trade 3

Ch. 2 Global Financial System 25

Ch. 3 Protectionism and Free Trade 47

Ch. 4 Public and Private Information and Assistance Resources 63

Pt. II Analysis of Key Countries and Regions 83

Ch. 5 Competitiveness and Barriers to Market Entry 85

Ch. 6 Market Opportunities in Brazil and Latin America 127

Ch. 7 Market Opportunities in Russia and Eastern Europe 149

Ch. 8 Market Opportunities in India, China, and South and East Asia 167

Ch. 9 Market Opportunities in Israel and the Arab States 187

Pt. III Intercultural Relationships 203

Ch. 10 American Habits that Drive Foreigners Up a Wall 205

Ch. 11 Beware of Cultural Risks 229

Ch. 12 Overcoming Language Barriers 257

Ch. 13 Woman Power in Global Trade 271

Ch. 14 Winning Negotiations 289

Pt. IV Managing Global Trade 307

Ch. 15 Market Research: Performing a Country Survey 309

Ch. 16 Assessing Country Risk 331

Ch. 17 Building Relationships with Strategic Alliances 347

Ch. 18 Selling Channels in Foreign Markets 363

Ch. 19 E-Commerce and Advertising 389

Ch. 20 Moving Your Goods to Market 403

Ch. 21 Trade Finance and Ensuring You Get Paid 419

Ch. 22 Countertrade as a Last Resort 439

Ch. 23 Foreign Sourcing (Importing) Made Easy 461