Digital Stock Photography: How to Shoot and Sell »

Michal Heron has been a successful freelance photographer for more than thirty years. Her books include How to Shoot Stock Photos That Sell, which Studio Photography called "one of the top publications on today's hottest photographic area." She lives in New York City.

Build a digital stock house from the ground up—and make money!

Digital Stock Photography equips photographers with everything they need to know to create digital stock photos that sell in today’s marketplace. From organizing a shoot to raking in the profits as the pictures sell and sell and sell again, all the steps are here: Capturing digital images, working with scans, digital delivery of images, evaluating equipment, organizing digital files, building an archive, and more. Thirty assignments, designed to reflect the latest trends in photography, provide readers with a blueprint for building a stock collection. Special sections explain how to market, negotiate and quote prices, and manage a business, plus obtaining model releases and protecting copyright.

• Thirty assignments let readers build their own digital stock house

• Detailed digital photography tips and techniques plus business, marketing, and legal advice

• Includes model releases and other business form

Introduction: Stock in the Digital Age     V
The Business of Digital Stock     1
How to Shoot for Stock-Style and Concept     13
Equipment for Capturing and Scanning Images     33
Shooting What's Needed     57
Twenty-Five Stock Assignments You Can Shoot     71
Preparing the Shoot     103
On the Shoot     141
Editing and Post-Production in the Digital Work Flow     149
Running a Stock Photography Business     171
Marketing Your Stock     195
Finding a Stock Agency or Portal     217
Negotiating Prices     231
Copyright-What Do We Own?     247
Model Releases and Business Forms     253
Bibliography     269
Organizations     271
Workshops     272
Promotion/Source Books     273
Manufacturers     274
Index     275