Deceptively Delicious: Simple Secrets to Get Your Kids Eating Good Food »

Jessica Seinfeld is the founder and president of Baby Buggy, a nonprofit organization dedicated to providing clothing and equipment to New York's families in need. She is the wife of Jerry Seinfeld, with whom she has three children. This is her first book.

Jessica Seinfeld es la fundadora y presidenta de Baby Buggy, una organizaciÓn sin fines de lucro que provee ropa y equipamiento a familias necesitadas de Nueva York. Es la esposa de Jerry Seinfeld, con quien tiene tres hijos. Este es su primer libro.

It has become common knowledge that childhood obesity rates are increasing every year. But the rates continue to rise. And between busy work schedules and the inconvenient truth that kids simply refuse to eat vegetables and other healthy foods, how can average parents ensure their kids are getting the proper nutrition and avoiding bad eating habits?

As a mother of three, Jessica Seinfeld can speak for all parents who struggle to feed their kids right and deal nightly with dinnertime fiascos. As she wages a personal war against sugars, packaged foods, and other nutritional saboteurs, she offers appetizing alternatives for parents who find themselves succumbing to the fastest and easiest (and least healthy) choices available to them. Her modus operandi? Her book is filled with traditional recipes that kids love, except they're stealthily packed with veggies hidden in them so kids don't even know! With the help of a nutritionist and a professional chef, Seinfeld has developed a month's worth of meals for kids of all ages that includes, for example, pureed cauliflower in mac and cheese, and kale in spaghetti and meatballs. She also provides revealing and humorous personal anecdotes, tear–out shopping guides to help parents zoom through the supermarket, and tips on how to deal with the kid that "must have" the latest sugar bomb cereal.

But this book also contains much more than recipes and tips. By solving problems on a practical level for parents, Seinfeld addresses the big picture issues that surround childhood obesity and its long–term (and ruinous) effects on the body. With the help of a prominent nutritionist, her book provides parents with an arsenal of information related to kids' nutrition so parents understand why it's important to throw in a little avocado puree into their quesadillas. She discusses the critical importance of portion size, and the specific elements kids simply must have (as opposed to adults) in order to flourish now and in the future: protein, calcium, vitamins, and Omega 3 and 6 fats.

Jessica Seinfeld's book is practical, easy–to–read, and a godsend for any parent that wants their kids to be healthy for a long time to come.

Publishers Weekly

Seinfeld, mother of three and wife of comedian Jerry, devised an elegant plan: puree fruits and vegetables and incorporate them into kid friendly dishes like Mac & Cheese (cauliflower or beans); Chicken Nuggets (broccoli); Chocolate Cake (beets). The recipes blend nutrition into a meal and harmony into mealtime. Seinfeld writes that mealtime should be about "happiness and conversation" not about "power struggles and strife," and her plan diminishes nagging. Although her program is easy, Seinfeld is honest about the need for shortcuts and offers some good ones. The nutritional breakdown of each vegetable/fruit featured in the recipes is valuable. While some parts smack of self-promotion (she encourages parents to share her recipes with other parents), Seinfeld does supplement her recipes with sound tips for learning to say no to junk when kids ask, encouraging conversation, getting children to participate in prep and cleaning, and developing age-appropriate eating habits. (Oct.)